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Creating A Customer Avatar

It’s a huge mistake. And yet, I see it happen all the time. A marketer or business owner gets so focused on WHAT they’re selling

Website Vs Web App

Understanding the difference between a Website and a Web Application is vital. The functionality and development process are drastically different. While a website can be

How To Create A Project Brief

Are you looking to start a website or web app project? A project brief is a document that guides the entire web design process. It

Advertising Objectives

About advertising objectives Your advertising objective is what you want people to do when they see your ads. For example, if you want to show

Your Guide to Digital Marketing

This guide will introduce you to the benefits of digital advertising and show you how it’s different from traditional advertising. By the end of this

How to drive your customer experience

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved

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