Dental marketing is the most competitive vertical when it comes to online marketing. If you expect to achieve results online, you better be partnered with a digital marketing agency who knows what they’re doing when it comes to marketing your dental practice online.

We offer dental practices well-thought-out online marketing strategies that work together. We touch on some of the more important online marketing strategies below.

Online dental marketing starts with your website. We see so many practices spending big money on paid advertising campaigns that lead potential clients to a very poorly put together website. Unfortunately, there is no recovering from the bad first impression that a potential client receives when looking at a poorly designed website.

When we design your new dental website and bring your dental expertise, your brand and credentials to life online some of the key points we focus on include:

• A website design that makes a great first impression and is designed with conversion in mind
• A website strategy that actually gives you a chance to show up in a search
• A very well-thought-out website information architecture that gives you a chance to show up in a broad range of search terms and phrases
• A website with a large enough footprint that will allow you to achieve a certain critical mass as compared to the firms you are competing against
• Content that is original, authoritative and engaging for both potential clients and search engines
• A blog feed on the home page of your website that ensures the content on your website home page is always being updated with new, engaging and informative copy
• The use of structured markup language or rich snippets that help Google understand your page more clearly and can also help by displaying your excellent firm reviews next to your firm in the organic search results